Hawgwash and Waterless Technology

We have been asked on several occasions the origin of our company's name, Hawgwash. For those of you that have known Steve, that was originally his road name for many years because he was primarily a motorcycle detailer and he loved detailing Harley-Davidson Motorcycles. When we decided to start an official Limited Liability Corporation (LLC), the logical name to choose was Hawgwash since we specialized in Waterless detailing of motorcycles. Granted we also sold waterless cleaning products, but since our speciality was in detailing motorcycles, the name was logical.

The original waterless technology products we carried were made by a company called Dri Wash 'n Guard, Inc. (abbreviated DWG). DWG had a great line of waterless technology products for many years and at the time it looked like they would continue on that innovative path many years down the road. We traveled the country, attending many motorcycle rallies, selling our waterless technology products and detailing motorcycles. In the event there were no motorcycle rallies close to us, we would then attend Good Sam Rallies (events where people in Motor homes got together for a weekend) and car shows.

This was a great way for us to get our name out to the general public without spending thousands of dollars on advertising. If you think about it, advertising a waterless technology product is pretty difficult to do. Nobody believes that the product will not scratch your paint. It is always most effective if you can physically show a customer that the product will not harm your paint or vehicle finish. Actually, if you look at it one way, we did spent thousands on advertising our business at shows. Generally you have to pay for a space at a show or event. The difference to this type of advertising and that of mailers or newsprint, is that you get to spend quality one-on-one time with the customers. You can show them either on your vehicle or on theirs that this waterless technology really does work. Also, since you get to sell product at shows, you can easily recover the cost of the booth space with product sales. So, even though we may have spent thousands that first year on advertising by going to rallies and shows, we recovered those costs plus.

Even though we really liked the DWG waterless technology products, we always kept our eyes open for newer and better technology. When we present our offerings to customers, we are always open to learning about new items in the market. Eventually we were introduced to a new waterless technology product, UltraLuster. What UltraLuster did was take the Dri Wash technology and improve upon it.

We really liked the UltraLuster products, but in certian situations, DWG products still worked better. Because of that, we started carrying both products at our shows. We have had people who have used DWG products for years and were not about to change what they already liked. We also encountered people who were always looking for the newest waterless technology products. So, we now offer Waterless Technology Products by the two leading companies, DWG and UltraLuster. Both of these products have advantages and disadvantages, but they both remain my favorite for waterless cleaning of vehicles.

So, when you go to our website, http://www.hawgwash.net/, you will see two different pages, one for DWG products and another for UltraLuster products. This allows us to provide the best waterless technology products available. If you are unsure which waterless technology product may be better for your application, please feel free to contact us at hawgwash1@yahoo.com. We will be more than willing to help you choose a product that would best suit your specific needs.

Until tomorrow...