Business Opportunitites and Options

We have received several questions on why do we have such a variety of items on our website. Yesterday we talked about the Waterless Technology Products that we carry, and why we have products from two different companies. You will notice on our website that we have Nutritional products, Pre-Paid Legal, Stretch head wear, and various products for the motorcycle. We like to provide multiple business opportunitites so that our customers have the option to pick what works specifically with them, not just what suits us.

We have expanded our product line from the Waterless Technology Products to diversify our income streams. As we have covered in prior blogs, you need to diversify in the event the main product line either doesn't sell, or is no longer available. By diversifying, depending on the situation, we can move easily from one offering to another without problems. This is one version of multiple income streams. You can walk into any grocery store and see many brands of the same type of product and many different products. The concept of the grocery store is that if you are not interested or looking for one item, they may carry something else that you do want or need. We are not going to be like a grocery store, but we do want to offer options for people visiting our website or even visiting our booth at various shows. Providing options to customers is the name of the game.

There have been several occasions where waterless technology is not of interest to customers. What we opted to do was to expand into other areas that may be motorcycle or car related (doo rags, center stands) and then expanded into items to promote health (so that you can be out doing more stuff). In a way, all of these items are related, the vehicle wash can relate to motorcycles, the center stands relate directly to motorcycles, and by using the center stands, you can more easily clean your motorcycle. The stretch head wear relates to motorcycle riding, or riding in a convertible car. If you don't have your health, you can't do anything, and lastly, in today's life, you need to protect yourself from legal problems, so we carry Pre-Paid Legal as a version of 'insurance'.

This combination may sound a bit odd, but as described there is flow to why we carry what we carry. Because of the variety of our product lines, we have several income streams, and income options. We also have the ability to change what we present in our booth, making us more flexible at shows and events. We are not limited to attending just motorcycle, RV and car rallies. We can adjust our booth to suit the specific venue. You may see us at an outdoor Festival, at a swap meet, at a car show, or a charity event. We are nimble enough to adjust our product offerings to the particular customer base.

Until tomorrow...