As most of you may know, our original business plan was focused around Waterless Technology, specifically waterless vehicle wash products. Our core business was founded on this technology, and though we have expanded to include other products, we still strongly believe in saving water. The million dollar question is why would we have been interested in waterless technology years ago and why is it still pertinent now?
I personally first became aware of a water shortage in the early 80's while living in Southern California where significant population growth was occurring. Southern California used to be a desert, people loved the weather and the beaches so much that they opted to have water brought in via aqueducts from Northern California in order to support the people and agriculture. With unchecked population growth, the water use would also go unchecked until the water that was supplied to Southern California could not support the number of people and businesses using it.
Top that off with years of drought and you begin to see why a serious water crisis began. Cities started putting restrictions on when you can water your lawns and wash your cars. This crisis is no longer in small portions of the United States, it is now becoming a global water shortage. There are reports coming in from all over the globe of water shortages in China, India, Pakistan, and Australia to name a few.
We chose a waterless technology to wash your car because a normal "water" wash would use and/or contaminate 100-200 gallons of drinking water. If we could save anywhere from 100-200 gallons of drinking water from being contaminated, we could help slow down the wasting of our drinking water. Also by cleaning your car without water, you will have better, longer-lasting results in less time. To give you some idea of how many cars are out on the road that will need to be cleaned at some time or another, there are over 70 million registered passenger cars in the US today. And that number keeps growing. We are not even including airplanes, trucks, and other vehicles that need periodic cleaning. If we can reduce the number of vehicles being washed with water, then we can make significant inroads to saving some of earth's most precious resource, water.
Over time, I will continue to write about the water crisis, water usage and our waterless vehicle wash technology. If you would like more information now on how to help save water by not washing your car, please visit www.hawgwash.net and press on the UltraLuster Opportunity button. Or you can visit www.ultraluster.com/hawg1 .
Until next time....
No comments:
Post a Comment