Small Business Marketing Techniques

Today I would like to review some more marketing techniques for small business owners. Even if you are considering a new business opportunity or are looking into a second income opportunity, these are things you should keep in mind when assessing other income opportunities.

If you are looking at a new business opportunity, you need to be sure those products and services fit in with your values and identity. Your values and your personal identity are what is going to allow the customer to identify with you and ultimately your products. If the product you sell is not in sync with the values you hold dear, your customers will wonder why you are selling that particular item. They will be able to sense the discord, though they may not be able to put their finger on what is making them uncomfortable, and they will not be entirely comfortable purchasing that particular product. People respect your opinions, and if you are selling something that goes against your basic set of beliefs, then people are going to wonder if you are being honest with them. If you are someone who hates pollution and are an avid supporter of "green" products, it would not make sense to sell products that cause the environment harm. If you want to save trees, you are not necessarily going to be successful selling chain saws...

Your values are the beliefs that you hold dear, the products you sell should be somewhat in line with your beliefs. You cannot be convince your customers to purchase anything that you are personally not excited and feel comfortable about. The same thing follows regarding your business identity. Your business identity is basically how you see your business's role in the world. Again, if your business identity is that of ecology, selling gas powered chain saws may be a major stretch. Now, if you considered selling solar powered chain saws that only cut down sick trees...well, that is different...

So, when you are looking for another business opportunity, it is important to identify your personal values and what identity you want to portray. Once you are certain of your value system and what you want your business identity to basically be (understanding that over time, you will most likely be modifying both as the business develops) you can then find an income opportunity that is in line with what you believe in.

For instance, Hawgwash, LLC started purely as a Waterless Technology company. We cleaned vehicles without using water, which also helped the environment. We value our earth, and do not want to harm it. By using waterless technology products, we are not rinsing harsh chemicals back into the water table, and we are not wasting water by washing the vehicles. Clean water is becoming very hard to find, the resources are shrinking so anything we can do to reduce the wasting of good, clean drinking water is again good for the environment and for people. Our values are to not waste earth's precious resources, not to pollute and to help people. Our Waterless Technology products fit into this value system.

If you have questions about waterless technology products, please feel free to contact us at hawgwash1@yahoo.com. The waterless company, UltraLuster is a great second income opportunity that can be worked very part time, or can be turned into a full time, profitable business. If you are interested in the products for personal use, they can be found on our website.

Tomorrow we will discuss other business friendly marketing techniques. Until tomorrow...