There is a lot to be said for having a home based business during the holiday season. This is the time of year that it seems like everyone is out shopping for all kinds of gifts for people. Some of these people may be a little more than acquaintances (business associates, family you haven't seen in years, etc.) and finding an appropriate gift for them can become extremely difficult.
There has been a huge surge in gift cards (it used to be gift certificates), you can find gift cards almost everywhere, but with a gift card, you take away the surprise of the gift. Some people still want to give something tangible and meaningful, and some do not want the recipient to know how much was spent. So it goes back to the difficult task of trying to match an appropriate gift for someone you may not know well, or finding a gift for the person who has EVERYTHING.
This time of year is also the time when people are looking for 'different' gifts to give. You see a lot more craft shows popping up on the weekends prior to the end of the year, which definitely points to a strong surge in individualized and original gifts. Because of that strong desire for the personal touch gift, home based businesses can really grow.
Since the home based business is generally a smaller outfit, you can easily develop personalized or original gifts for people. Now is a great time to really promote your business, people may be starting to get desperate to find something different, not to give a gift card, and you may have the perfect solution. Remind your friends and family that you may have an original idea for gifts and may be able to solve their gift giving dilemma.
What we offer over the holidays, are gifts packaged in holiday decor, we also offer a certificate for vehicle detailing, where the recipient does not have to know how much was spent for the detail. We provide detailing gift certificates without prices on them, so that the giver does not need to feel embarrassed about how much was spent or not spent. What you can offer is some type of gift certificate for items, and provide the list of particular item package choices without prices. That way, the giver took time to pick basic items for the recipient, but the recipient has the final decision. This may sound convoluted, but we are trying to provide ideas on how to inspire people to purchase from you if they are not entirely sure what the recipient would want.
Please feel free to contact us if you have a great idea to share for generating holiday sales (hawgwash1@yahoo.com).
Until tomorrow....
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