More Marketing Techniques

Yesterday we reviewed two marketing techniques that will get you noticed, values and identity. People will remember your business more easily if they can identify with your values and what your business stands for. If the customers can identify with your values or identity, you have a higher likelihood of getting them to purchase from you.

Another marketing technique is to try to get the customer see themselves happier if they use your product or service. If you can get them to think about how much easier a portion of their life could be by using what you have to offer, they will be much more willing to make that purchase. To use our business as an example, think about washing your car with water in the cold weather. That doesn't make many people too excited. But...if you then have them picture cleaning their car in the comfort of their garage (which may be heated), they will definitely be more inspired to purchase your product. With our waterless technology, you don't get wet, you can clean your vehicle inside your garage, and you are a whole lot more comfortable. It was in the low 50's today, I would personally not be happy if I had to haul out a hose, spray the car with water (getting myself damp in the process) and then having to soap up the car and rinse. The chances of me staying dry are slim to none.

With UltraLuster Waterless wash, you can clean your car without a drop of water. You spray the product on the vehicle, wipe in, then buff off to a shine. You don't get wet, you don't make a puddle that could freeze in the colder night and the best part is that you can stop whenever you want. You do not have to wash the whole car if it really is too cold for you outside. You can clean portions of your car, which is something you can't do if you use soap and water.

So, you can see how much happier you would be by not using water on your car, especially in cold weather. We created a mental picture for your customers. These mental movies create an emotional response within the prospect, and could lead them to make a purchase of your product.

Tomorrow we will continue exploring other relatively simple but effective marketing techniques for your business.

Until tomorrow...