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Thursday, December 24, 2009

Christmas Time


I know I said yesterday that we were going to cover some simple marketing techniques today to help your business to grow. I changed my mind, as simple as that. Tonight is Christmas Eve and it is more appropriate to not discuss business tonight. If you really want whatever business you enter into to thrive, you need to always remember to keep your priorities straight. Keeping your priorities in line will help to keep your integrity, values and identity (items we discussed a few days ago). Our priorities are: God, Family, Business.

Today we spent the morning finishing up on business that needed to be attended to. This afternoon we prepared to attend our Christmas Eve Church service and tonight we have spent together as a family. Tomorrow we will spend more family time together, and will make sure to contact all of our friends and family that couldn't be here to wish them the best of the season. If you do not take time to stay grounded and balanced in the other aspects of your life, you business may thrive for a while, but in the long run, you will not be successful. Success is not always defined as having lots of money. Many people have lots of money, but they are not necessarily happy, nor healthy. I am not saying people with money are not healthy or happy, but in order to be successful, money is just one portion of success, health and happiness round out the full meaning of success.

Do not fret if you do not have a "family". Family means many things to many people. Your traditional "American" style family usually consisted of a mother, father and children, but honestly, that is really a myth. There are stages in everyone's life where you may not be a mother or father, or even have children. You do not have to have all those elements to be a family. Your family can easily consist of yourself, and your dearest friends (if you do not have any living relatives). Christmas is the time of year where you are supposed to stop and take stock of who you are and what your true values are. If you do not like who you are or where you currently are, then it is time to assess what you have and what you can do to change those circumstances.

It is never too late to change where or who you are. If you are breathing, there is an opportunity for change. Looking at Ebeneezer Scrooge in "The Christmas Carol", by all accounts, he was old and VERY set in his ways, but after visits by the Spirits of Christmas Past, Present and Future, he was allowed to see what he had become and given an opportunity to change who he was into a different kind of person. By changing who he was, he was also able to change and improve his business relations. This is not discussed in the story, but you can only assume that once Ebeneezer Scrooge became a more successful person, it would follow that his business became even more successful. In order to get better, you need to learn to give more.

If you cannot give money, you do have talents and expertise and time that can be given. You will find that the more you give of yourself (in whatever circumstance you currently find yourself) there is an even greater return on that investment. You may not see the money rolling in immediately, but over time, you will find you are happier and that your business is thriving. It really does feel good to give to others without expecting anything in return. Helping others is what I believe we were put on this planet to do, so we should not be stingy with our time or abilities if we can assist others. The rewards will far outweigh the efforts and will reach much farther than you would ever expect.

So, take stock of who you are and what you and even your business stand for. If you are not happy with your current situation, review your strengths and weaknesses with a friend or family member you trust (like the Spirits of Christmas Past and Present) and draw up a plan to get to where you want to be this time next year....then follow that plan. Again, enlist that friend or family member to help keep you on track and offer support when you are feeling like you can't take another step. It is worth every step and like Scrooge, you will become a better person.

Until tomorrow...

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