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Wednesday, December 2, 2009

Relationship building in your business

Sorry about the hiatus guys. I got sick, thought I was getting better, then got sicker again... When you are not feeling great it is hard to write much of anything interesting. I am not feeling great today, but am feeling remotely human again.

Today I would like to briefly review the importance of relationship building in your business. Having something to sell is important, but what will keep your business alive is the relationships you build with your customers.

In order to have people come to purchase from you they have to have a reason to buy. If you already have a product or family of products to offer, one hurdle has been cleared. By developing relationships with your customers, you are not only developing a version of brand loyalty, you are building trust within your customer base and that will do more for your business than almost any quality product you can carry. Unlike finding the right product to bring to customers, relationship building takes continued time and patience.

You have to discover what your customers are looking for in a business relationship, and then consistently provide that to them. Before you promise to do something, (make sure it is reasonable) be sure it is something that you have in your control to do. In this day and age, giving your word does not amount to much, it is our responsibility to keep our word. People will remember that you did what you promised to do, and they will remember that for a very long time. This is beneficial because your happy customers will tell their friends that you will do what you promise to do. You will be respected throughout the community as a business person who's word is binding. You will find customers coming to you because they trust that you will provide the services you advertise and not leave a dissatisfied customer.

That kind of trust can never be replaced and should never be taken advantage of. If you want your business to prosper, it is critical to keep the promises you make.

Until tomorrow...

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