Need for Small Business Motivation

How do you stay motivated in your small business when it feels like you are continually struggling? You start struggling with the tough questions: is now the right time for my business; do I have the right product and service mix for the current customer base and lastly, should I call it quits? These same questions have most likely plagued all small business owners at some point (or at many points) of their business career. There is a very strong need for small business motivation. It is very tough right now to remain successful and when times get tough, it is hard to remain motivated to keep your small business going.

We have discussed in other articles the need to keep an eye on your competition to see what they are doing correctly or incorrectly. Then you strive to fill the gaps that your competition cannot fill. We have also discussed keeping your products and services appropriate for your customer base, changing or adjusting products and services as your client tastes change. What we didn't review lately is how to remain motivated while you are working to keep your small business profitable and hopefully growing.

One way to know you are going in the right direction with your business is to regularly measure your progress against your established milestones. These metrics should have been included in your business plan, but if you did not include any measurements for growth, now would be a good time to get those benchmarks developed. By measuring your existing business metrics against what you believe should be, you are able to verify either improvement or problems. Either way, you will be motivated, if you are doing better than expected, you will be motivated to continue the momentum. If you are not doing as well as expected, then you are more motivated to get your small business back on the path to financial success. Either way, instead of worrying about where your business might be, you have measured your current business standings and know for certain where you should be taking your business going forward.

Another way to stay motivated with your small business is to talk to others about what you are doing and what you plan on doing in the near future with your business. Because you have taken your ideas out into the light (talking to people) you are now making yourself more accountable for your plans, others will begin asking how you are progressing. Knowing that you have others watching with interest your success will help keep you motivated and continue on with the plans you had discussed. Sometimes we come up with so many plans, we get overwhelmed and end up not implementing any plans. By discussing these new ideas with close friends or other business associates, you can manage and prioritize the ideas (some for implementation now, others for implementation down the road) and then remain motivated to keep your new ideas moving into your business.

Lastly, remember that difficulty is part of being in business. If you look at almost anyone who has started and run a small business, most of the time the business did not grow without difficulties. You need to understand and appreciate that you will be working under pressure (a lot with a new business start-up). Some tasks will be much more difficult than other tasks, and all tasks will most likely be more difficult than you first thought they would be. The difficulty of the task should not stop you from performing the task, just keep in mind it will most likely be challenging. If it was easy to start and continue to run a small business, everyone and their brother would be in a small business. The motivation here is knowing that everyone who has started a small business has experienced difficulties. The bigger motivation is knowing that once you have passed that difficult stage, you can look back and appreciate where you came from and enjoy where you currently are. Remember, odds are that if the task is difficult, the rewards will be higher, and the personal satisfaction will be greater once you have completed the task.

Hopefully these points will help you to remain motivated while you are building your small business. The current economic times are very tough, many businesses are shutting their doors, now is the time to really focus on keeping your business successful because once the economy starts on it's upswing (and yes, it will come up again) you will be riding the front of that wave and wonder why you questioned your business.

If you are looking for a second (or third, or fourth...) income along the lines of a home based business, we may have something that would interest you (www.hawgwash.net). We offer business opportunities in StemTech (adult stem cell nutritionals), Pre-Paid Legal, Waterless cleaning technology and in Mona Vie nutritional drinks. These business opportunities all have a great pay plan and are very reliable business opportunities. Please feel free to contact us with any questions regarding these or any other business opportunity you are considering.

Until tomorrow...