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Saturday, June 26, 2010

Kentucky Ride In 2010

Today was the last day of the Kentucky Ride In 2010 put on by the local GWRRA (Gold Wing Road Riders Association). This was not a typical motorcycle rally for us, more like a weekend for Gold Wing Riders to literally ride in and just hang out together. It was a nice change of pace for us, we were able to present our Waterless Cleaning Products to the riders and not feel like we had to work hard. One reason for that is our table was set up inside an air conditioned pavilion. So even though it got over 90 degrees outside with a high humidity, we were very comfortable.

Since the majority of riders at this event were Honda riders, we focused on presenting our Waterless Cleaning Technology products for them to see. Since we were essentially at an indoor event, we did not have much opportunity to demonstrate our Waterless products. The good news is that many of the riders were familiar with Waterless Cleaning Technology, so demonstrations were not super critical. What was really nice about an indoor show is that all the attendees were happy to be indoors and had a good attitude when looking at the products we had to offer.

This event was a great way to connect with many people. Since it was not a crowded event, it gave us a lot of time to wander around and spend time talking with people instead of constantly demonstrating our products. For many vendors, this may not have been a good thing because it was a very casual event, designed more for socializing than selling. But in these casual events, you get to learn more about what people are interested in and you actually have the time to spend time with people instead of looking for that next customer. We had great opportunities to talk with the District Staff and find out more about what Gold Wing Riders like to do. This is great information for when we attend other Gold Wing Rallies in the future.

Since I spent a LOT of time socializing, it is VERY late right now (after midnight) so I am going to call it a night. We are looking forward to attending next year's Kentucky Ride In assuming that it will be held after Memorial Day (for us personally...) otherwise we will be sure to have one of our associates attend the Ride In so that our Waterless Products continue to be represented here.

Until tomorrow...

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